01–04 Feb 2026
Cologne, Germany
Focused confectionery
and snack innovation
Supplier meetings that
support live retail projects
Figures from the previous event
1,567
Exhibitors
100,000 m²
Gross exhibition space
32,000
Visitors
1. Why ISM Still Matters
For Nova, ISM is not a box-ticking trade show. It is where we pressure-test suppliers, compare innovation and understand what can realistically work for retail partners.
2. Smaller, But More Useful
The show felt more focused, with fewer wasted conversations and more direct meetings around pricing, capability, quality standards and project-ready ranges.
3. Europe Is A Specialist Source
Europe is not always the cheapest origin, but it remains strong for premium confectionery, technical quality, branded inspiration and reliable food standards.
4. Relationships Unlock Value
The best sourcing outcomes still come from trusted supplier relationships, especially when timelines are tight and retailers need speed, quality and control.
Chocolate:
Germany & Poland
Sugar confectionery:
Brazil
Biscuits:
India & Pakistan
Premium ranges:
Italy, France & the UK
UK branded innovation:
Tracking Cadbury, Nestlé and fast-moving limited editions.
What Stood Out at ISM 2026
Functional and better-for-you
Health-forward positioning led the way, with vegan, high-protein, fibre and no-sugar-added options.
Freeze-dried confectionery is expanding
A fast-growing category across gummies, lollies and treats with light, crunchy textures.
Flavour trends continue to move toward novelty
Matcha, spicy profiles and cinnamon-roll-inspired flavours were everywhere this year.
Beauty and wellness confectionery
Collagen and beauty blends in convenient formats remain in strong demand.
Performance-led confectionery
Creative and high-protein treats are gaining popularity among active consumers.
Consumers are seeking new experiences
Dubai chocolate still has traction, alongside bold textures and exciting new flavour combos.
